I rarely shop at H&M anymore but the Flax & Kale a Porter cafe in the Barcelona Flagship store is a good reason to go back. These days I'd rather spend €10 on a smoothie and some gluten free cake, than a poor quality polyester shirt.
Back in February 2017 the H&M Barcelona Flagship store opened on Passeig de Gracia, a grand building on the main shopping street. On the fourth floor is Flax & Kale a Porter, or ‘Flax & Kale x H&M’, a health food cafe selling grab-and-go health foods, speciality coffee, cakes and smoothies. The cafe is part of locally based, Teresa Carles group of health food and ‘flexitarian’ restaurants and juice bars.
The historical interior architecture of the building itself is stunning and the fit out for the cafe is complimentary; soft grey finishes, steel chiller cabinets, leafy green plants, hanging macrame pot holders, contemporary furniture with marbled and ink dyed textiles. The views over the main street are beautiful.